Can Spelling Mistakes Impact Ecommerce Conversion? (Practical Ecommerce)
There’s little research on the impact of spelling and grammar mistakes on
conversion. But Charles Duncombe, CEO of JustSayPlease, a U.K.-based ecommerce
and travel company, is a stickler for getting it right. He knows firsthand the
impact of spelling mistakes on an ecommerce site. He says that one spelling
mistake on TightsPlease.co.uk, JustSayPlease’s retailer of socks and hosiery,
had an 80 percent impact on conversion. Here is Duncombe’s story. The Launch
of TightsPlease.co.uk Ten years ago, Duncombe was in a bar and happened to
overhear two girls bemoaning how difficult it was to buy tights — pantyhose.
From this snatched conversation, an idea germinated, which resulted in
TightsPlease.co.uk being created. Focusing on quality prod…
Lets Play Travel Socks Nyanko-Life 2 [5] Finale
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Skidders Women’s Gripper Socks – Navy/Multi Color Polka Dots $6.99 The Skidders brand presents a stylish and practical solution for women! All styles, have a gel grip pattern for your safety and comfort on all surfaces, at home, hotel, spa/gym and hospital…. |
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Skidders Women’s Gripper Socks – Hearts on Black $6.99 The Skidders brand presents a stylish and practical solution for women! All styles, have a gel grip pattern for your safety and comfort on all surfaces, at home, hotel, spa/gym and hospital…. |
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